Hub of biotherapeutic intelligence
Lori Anderson
Vice President of Brand Marketing and Creative
Lori Anderson is the Vice President of Brand Marketing and Creative at IPA, where she leads brand development and strategy, marketing, and creative direction across IPA’s global portfolio. With over 20 years of experience, Lori has built a career transforming medtech and healthcare brands, from startups to Fortune 5 companies. Her expertise spans brand vision, campaign development, and market expansion, shaped by roles on both the agency and client sides.
Before joining IPA, Lori held senior creative leadership roles, including Executive Creative Director at a leading branding agency and Senior Director of Brand at Optum. She holds a Bachelor of Fine Arts in Design and has earned national recognition for her work in brand identity and integrated omni campaign development.